Exclusive: Druski And Joe Budden Are Ready To “Run Your Game” With PrizePicks

Drew “Druski” Desbordes, Joe Budden, and Trent Attyah a.k.a BookItWithTrent’s group chat is buzzing with excitement as football season nears. The trio navigates through their decisions on who gets the slot in their fantasy lineups in a new “Run Your Game” campaign for PrizePicks.

Initiating what will continue to develop as a series, the ad highlights the excitement growing among fantasy sports fans and participants. Prizepicks itself is recognized in the 2023 Inc. 5000 rankings as the largest skill-based daily fantasy sports operator and the fastest-growing sports company in North America.

“PrizePicks is fun, fresh, simple to use, and most importantly for me, not afraid to take risks. Nothing about PrizePicks feels like the old guard being run by old rules, they’re truly a great organization that isn’t afraid to embrace creativity and that’s paramount to me,” Budden said about working with the company.

The campaign comes after Druski signed a brand partnership deal with PrizePicks. He will collaborate with the company by creating social skits, an original short-form series for YouTube, and a co-branded line of exclusive merchandise.

Additionally, Druski will participate in several events for the PrizePicks community such as the PrizePicks World Championship and social media takeovers on select football Sundays.  PrizePicks is also the title sponsor of Druski’s inaugural Coulda Fest set to take place in Atlanta at State Farm Arena on Sept. 7th., 2024.

“I’m fired up to work with PrizePicks, we’ve done some cool stuff over the years and I’m excited to keep it coming,” said the comedian. “Coulda Fest is a celebration of Atlanta’s culture that brings us back to the special times in our city’s history with a night of music and comedy. This concept has never been done before, so I’m looking forward to bringing this vision to life, thanks in part, to the support from PrizePicks.”

Watch Druski, Joe Budden, and BookItWithTrent in their PrizePicks campaign above.