Why did Codacons report only Tony Effe for hidden advertising?
Why did Codacons report only Tony Effe for hidden advertising?
The news is this: Codacons has communicated that it will present a complaint against Tony Effe and the Rai for hidden advertising.
The reason is obviously the necklace, which Tony Effe did not have the permission to wear on the Ariston stage but which he put on the after -off and on Rai Radio2.
“He is derogating from the agreements taken,” said Claudio Fasulo, deputy director of the Rai Prime Time Entertainment, who explained that the artists “sign an agreement with Rai who provides for the prohibition of hidden advertising both with the brands and with objects attributable to the brands . Rai has a dealership that sells advertising, occult advertising is a violation of the rules of advertising. There are agreements ». And the same speech, adds the Rai manager Marcello Ciannamea, also applies to social media: “Nobody can post on social media associated with the festival”.
Can not only Tony Effe?
Damiano DavidBulgari testimonials, can we wear brand jewels?
And if we talk about posting on social networks associated with the festival, we can say that Tony Effe cannot post a photo wearing the famous Tiffany series, but that Achille Lauro can repeatedly post content and ADV shared with sweet and Gabbana who dressed it in the Festival?
Elodie herself worked safely Tiffany jewels on the Ariston stage and during the festival it posted a content on Instagram very similar to that posted by Tony Effe: she wearing Tiffany jewelry and the hashtag adv.
Now, I wonder, it is not that perhaps perhaps Tony Effe has been targeted, that already he didn’t want His presence at the festival for the usual history of sexist texts, misogynies, etc. etc.?
