FUBU (For Us By Us) Story To Be Explored In Scripted Series

The story behind the famed FUBU (For Us By Us) brand is set for a television treatment. According to Deadline, a scripted series exploring the business is planned from Ted Field’s Radar Pictures and will chronicle how money, power, and Hip-Hop fashion collided to create a $6 billion empire.

“We see this collaboration as an opportunity to not only celebrate the vibrant culture of Hip-Hop but also to honor the unsung heroes who have shaped its fashion landscape,” Field detailed. “Through their stories, we aim to inspire and empower audiences, while highlighting the transformative power of creativity and self-expression.”

The creators of the urban clothing line FUBU pose for Pictures at the 2000 Essence Awards held at Radio City Music Hall in New York City Photo

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“Rising from the gritty streets, it shattered norms and blazed a trail for urban fashion,” describes a statement.” It adds FUBU is “marked by bold moves, high-stakes gambles, and a relentless hustle that turned a dream into a global sensation.”

The series “delves into the controversial moments, the power struggles, and the untold stories behind the scenes,” promising viewers the chance to “witness the clashes, the triumphs, and the scandals that defined their path to greatness.

fubu fonder daymond john

Founder, CEO and designer of FUBU urban sportswear clothing Daymond John at his New York showroom on January 5, 1999.

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The project is being led by J. Alexander Martin and Roberto “Rush Evans, co-founders of For Us By Us Studios, Chante Evans, series executive producer; Field, co-founder of Interscope Records and producer, Justin Smith, producer, and Terry Ross, Ross Media Group, board member of Carnegie Hall and executive producer.

“This series is a tribute to everyone who believed in the vision of FUBU. It’s about community, resilience, and the power of believing in yourself. We are honored to partner with Radar Pictures to share this narrative with the world,” shared Evans.