Fans React To LeBron James’ Deceptive “Second Decision” Hennessy Ad

LeBron James has had the last laugh, for now. Fans reacted in a variety of ways to his new Hennessy ad, which was initially promoted as “The Second Decision” and had many people thinking he was announcing his retirement from the NBA.

Let’s try and shoot the fans some bail. The Los Angeles Lakers superstar is 40 years old, has been in the league for 22 seasons, and is not the impenetrable engine he once was. The Lakers have struggled since he helped them win a championship in 2020, and despite bringing in Luka Doncic this past February, they haven’t done the best job in supplying him with a full supporting cast capable of securing multiple titles. So if he was ready to call it quits, it would make sense, and no one could blame him.

But, would one of the most calculated and market-savvy athletes of all-time just randomly tease the news on a Monday (Oct. 6), followed by the full announcement on a Tuesday afternoon (Oct. 7)? Not when he has a lifetime contract with a company like Nike, which would assumeably put together one of the most emotionally gripping montages of all-time. Still, the fans turned the internet into Comic View with their reactions to what ended up being an ad for his partnership with the popular cognac for a limited edition V.S.O.P.

“This is nasty work bruh I almost dropped a major bag on tickets thinking my dawg was retiring man. Who tf okay’d this!?” one fan wrote. “Was sober for 3 months Then I see this ad and suddenly I’m holding a glass again. Thank you @KingJames,” another user commented.

Some fans had some feedback on the strategy used. “‘LeBron should fool everyone with a fake ‘Decision’, then people will go out and buy Hennessy bc our video will go viral and serve as tremendous publicity,’” one fan wrote. “Fire whoever pitched this.” Another user appealed to the corporate employees on the timeline who dislike their time being wasted. “This could’ve been an email,” they wrote.

“(This was super lame from LeBron and we can all be allowed to say that),” a user wrote. One fan quoted them and placed the accountability on the fans instead of LBJ. “It was silly of people to get all wrapped up in it first and foremost LeBron and Hennessy toying with people being dumb is not about them it’s about the dumb people lol,” they said. Check out more reactions below.