According To Jay-Z, His Multibillion-Dollar Times Square Casino “Makes Perfect Sense”

“Makes perfect sense,” Jay-Z responded in an interview with City & State New York while discussing his latest business venture — a full-blown casino in the heart of New York City.

Roc Nation and developer SL Green and Caesars, are competing for one of three downstate casino licenses, with a proposal to open at 1515 Broadway, right in Times Square.

For Hov, a proud Brooklynite, expanding into the casino business felt like a natural next step. “New York City is the entertainment capital of the world, so the idea of a world class casino here makes perfect sense,” he explained. “I’ve always looked at opportunities that can shift culture while uplifting communities, and Caesars Palace Times Square is exactly that. For me, it’s an extension of culture, an extension of the energy and action that makes New York the city it is.”

The living Hip-Hop legend described Times Square as the ideal location for a casino, because it’s “the heartbeat of New York; a place where millions of people come every year to see Broadway shows, shop, celebrate the new year, and experience the city’s unmatched energy.”

Despite much backlash, Jay said he believes the casino will complement the area rather than compete with it. “Our vision is to build a destination that not only attracts visitors but also gives New Yorkers a place they’re proud to enjoy,” he continued. “A casino here doesn’t compete with Times Square — it complements it. We’re creating a hub that draws even more people into the neighborhood, generating new energy, new business, and new opportunities for everyone.”

He also addressed concerns from the No Times Square Casino coalition, organized by the Broadway League.

“There is only one Broadway, and we respect that. This project isn’t about taking away from Broadway, it’s about strengthening it,” he said. “Casino visitors will buy tickets, fill seats, book dinners before shows, and keep hotels in the area full. The things Broadway needs: more ticket sales, added security, cleaner streets, and jobs that support workers between shows, are what this project will make possible. We’re making real investments that benefit everyone who calls Times Square home.”

A major concern of a casino coming to Times Square is the potential impact on Black and working-class communities that have historically been affected by the downfall of gambling. However, Jay emphasized “responsible gaming” and community uplift.

“Gambling addiction is a serious issue that isn’t unique to Black or working-class communities. We’re committed to providing resources for everyone,” he explained. “Caesars Palace has one of the most comprehensive responsible gaming programs, and their long-standing record is a major reason why they are our partner.”

“The project brings positive, lasting benefits through meaningful partnerships and investments: from supporting cultural institutions like the Civil Rights Museum to uplifting local theaters such as Town Hall and Sony Hall.”

The father-of-three made it clear that his team’s goal is to “create opportunity” and ensure that the casino project “delivers real value to the communities that need it most.”