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UnitedMasters has announced the return of SelectCon, an annual event that intersects the worlds of art, commerce, and entrepreneurship.

SelectCon 2024 is set to take place in Brooklyn, NY, on Oct. 24 and will be headlined by 50 Cent, Cam’ron, and Joe Budden, all three of whom have built successful empires in media and entertainment.

Founded by legendary music executive and businessman Steve Stoute, SelectCon’s theme for this year is “Entrepreneurship Beyond Music,” which Stoute says fits the core of what the event is all about.

Steve Stoute, CEO of UnitedMasters, speaks onstage during UnitedMasters, A Celebration of Independence, at Hollywood Palladium on February 02, 2024 in Los Angeles, California.

Presley Ann/Getty Images for UnitedMasters

“We created SelectCon to be more than just a conference. It’s a movement that’s reshaping how artists and entrepreneurs view themselves and their potential,” Stoute said in a statement.

“This year’s lineup embodies the evolution of creativity into real-world impact, and I’m excited to bring this conversation back to New York City.”

As part of the “Mogul Talk” series, 50 Cent, Cam’ron, and Joe Budden will discuss “brand building, investment strategies, and leveraging personal influence for long-term business success,” with Stoute leading the conversation.

SelectCon 2024 will be hosted by Speedy Morman and Ivy Rivera, and will include performances by UnitedMasters artist Cleotrapa, the UnitedMasters Open Call winner, and the “Make Your Debut” Challenge winner. Sounds at SelectCon2024 will be provided by Angel + Dren and DJ SpinKing, and the event will feature mentorship sessions led by UnitedMasters brand partner Ally.

Ally’s “Mogul Talk” chat will be moderated by Rachie Jackson, featuring Lenny “Lenny S” Santiago (SVP, Roc Nation), Tremaine Emory (Founder of Denim Tears), Mike Weiss (VP of A&R, UnitedMasters), and Natalie Brown (Sr. Director, Corporate Citizenship, Ally).