Adin Ross Claims He Lost Millions In Brand Deals After Dissing Megan Thee Stallion, Doechii

Controversial streamer Adin Ross is once again at the center of public scrutiny after revealing he recently lost two lucrative brand deals — fallout many are linking to his inflammatory remarks about rap stars Megan Thee Stallion and Doechii.
During a livestream with DJ Akademiks on Wednesday (May 14), Ross expressed visible frustration over the lost opportunities, which he suggested were related to both recent controversies and broader public perception of him and fellow content creator DDG.
Adin Ross at the 40/40 Club popup inside Fanatics Fest NYC held at Jacob Javits Convention Center on August 16, 2024 in New York City.
John Nacion/Variety via Getty Images
“I’m so mad. My PR was finally getting better,” Ross vented. “I had two deals lined up — same with DDG — lost both of them,” he added, referencing DDG’s own public issues following allegations of abuse involving singer Halle Bailey.
Ross made it clear that, for him, the issue goes beyond financial loss. “I’m mad as f**k, Ak. It’s not even about the money. It’s just ‘cause I wanted to do it. That’s the reality of how the world works,” he said.
The timing of the deals’ collapse coincides with widespread backlash Ross received after making a series of offensive comments on stream about two prominent women in Hip-Hop.
Megan Thee Stallion at the premiere of “Mean Girls” held at AMC Lincoln Square on January 8, 2024 in New York City.
Kristina Bumphrey/Variety via Getty Images
Speaking about Megan Thee Stallion, who was shot by Tory Lanez in a 2020 incident that led to Lanez being sentenced to 10 years in prison, Ross appeared to cast doubt on her account.
“Show the bullet wound, bi**h. They lied on my man’s name,” he said during a joint stream with fellow content creators ZIAS! and B.Lou — remarks that were quickly condemned online.
Ross also targeted Doechii, the rising rap star and 2024 GRAMMY Award winner, who has gained recognition for both her music and her unapologetically bold public persona.
Referring to her behavior while preparing for the 2025 Met Gala, in which she demanded her team to retrieve “more f**king umbrellas,” Ross launched a tirade against the artist.
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“She’s an entitled, unintelligent piece of sh*t,” he said of Doechii, before calling for fans to boycott her work altogether. “Stop listening to her music.”
He then criticized fellow artists who have collaborated with her, singling out Playboi Carti and The Weeknd (Abel Tesfaye) for clearing her appearance on a recent track. “[Playboi] Carti and Abel, why would you give her a feature on a remix? You shouldn’t have cleared it,” Ross stated.
(FOR EDITORIAL USE ONLY) Doechii attends the 67th GRAMMY Awards on February 02, 2025 in Los Angeles, California.
Frazer Harrison/Getty Images
While Ross did not name the companies behind the pulled deals, his recent outbursts appear to have seriously impacted his marketability, even as he continues to hold a sizable audience on platforms like Kick and YouTube.
Whether the backlash will affect his long-term career remains to be seen, but for now, Ross’ remarks have clearly cost him more than just online criticism — they’ve begun to cost him real money.
See Adin Ross speak on his alleged lost brand deals below.