There are no more Yeezy. Adidas said he sold them all

There are no more Yeezy. Adidas said he sold them all

The ugliest rift in the history of the sneakers industry has officially ended. Adidas said that all Yeezy have been sold and that there are no more.

“There is no longer even a Yeezy shoe“, Said the financial director of Adidas Harm Ohlmeyer. “It was all sold and that episode is behind him.”

Once formidable and highly profitable union has officially arrived at the end. Kanye West has increased Adidas’ relevance in the US market in the years 2010. Adidas Yeezy shoes were a global successstealing market shares from other sports clothing brands such as Nike and Jordan for modern design and construction -oriented construction.

The beginning of the end came in 2022, when West made news for the first time with anti -Semitic comments and other behaviors we say problematic. This led Adidas to officially cut the ties with him at the end of October 2022, promising to liquidate the remaining Yeezy product at a loss and to donate the proceeds in charity. This led Kanye to publicly deride his former partner on social media and on his tours.

Ye went on his way to his Yeezy products sold on the Yeezy.com platform, only that his continuous hatred speeches and the controversial advertisement transmitted to this year’s Super Bowl in which he promoted a shirt with a swastika, forced Shopify, the platform that housed the e-commerce site Yeezy.com, to close the YE activity.

The future of Kanye West’s Yeezy initiatives remains unclear, even if he has announced the opening of Yeezy shops.